Nirjhar
Lutfar Rahman Nirjhar
  • Home
  • লেখালিখি
    • কবিতা
    • গল্প
    • উপন্যাস
    • বেড়ানো
    • আমার ভাবনা
  • Photography
  • Blogging
  • Diary
  • Technology
    • Software
  • Entertainment
    • Music
    • Movie
  • About Me
  • Roopkotha
Tag:

cd

    Movie

    Way against Piracy!

    by nirjhar January 17, 2009
    written by nirjhar

    Piracy is a word which is a nightmare to publishers (books, audio, video sized_Nirban1aand software). I am involving both in Internet & Software Industry as well as Media Industry. So I am really in pain about piracy. I am worried about the Audio and Video industry in Bangladesh. Before this write up I have talked over 20 audio/video publishers and producers to hear from them. All are really in pain. Piracy simply eating their profits and sometimes it is eating their own foods! Today I am going to share my ideas against piracy! I think this will be a great help to our aud/vid industry.

    Facts:

  • It is true that no way stop piracy completely.
  • Creativity will not dye so new Audio and Video product will arrive.

    As we’ve industry of Audio and Video, so we’re talking about professionals who are involved here. We must save them. But how?

    Here is some generic data:

    1. Our audio industry releases thousands of Albums (DAT, CD, DVD) in a year. They publish this in traditional ways. For CDs they simply provide a jewel case with CD and a paper case with audio track info and CD. For 95% case this is the common practice.

    2. And video industry (DVD/VCD) simply publish them in a jewel case.

    My question is why people will buy this thing as they can download them from internet? Or even the pirate store they can have them  with almost 3times cheaper than the original price. What is more they’ll have from the original publications?

    -Answer: Nothing. But for  Audio they can see the Lyric written into the Jewel Case.

    pirated So for this lyric consumer will buy them? –I don’t think so.

    Study 1: Few days ago I went to Firm Gate (the huge hub traffic in Dhaka City and also the it has huge quantity of pirate stores for audio/video) and found one store in Footpath who was selling two MP3 CD for 20 taka (about 30cents). That was a great surprise for me. I didn’t know that it was that cheap! Even in my calculation the production cost is almost 20taka! I saw lots of people was buying it. More than 400songs for 20taka. Really cheap! And they don’t know even it is Piracy!Piracy 2

    Study 2: Currently Bangladesh has a huge density of cell phone users. And most importantly this cell phone handset market is captured by some none branded Chinese products! Those phones are really cheap and has huge feature which is really amazing. And the bonus feature is: they have multimedia in all senses. So these sets are used as entertainment device. No one is buying a MM3 player nor a CD player now, they simply buy a phone. When they buy it, the shop simply upload lots of music/videos into the cell phone’s MMC. You can find this services even in root level of Bangladesh! Well, we’re in hi-tech! Really!

    But still we’ve a industry and we’ve to save the professionals!

    Time to shake hand with Fine Art People and Ad Agencies: Our industry is producing Audio-Videos in a generic way. There is no improvisation in packaging. What if they deliver the CD/DVDs in a way so that buyer think they’re purchasing a souvenir or with a value or even sometimes with very little amount of money! I believe that’ll work.

    Innovation in Delivering: Ask the fine art guys to create something new for the CD/DVDs. Tell them to make the folder as sculpture so that the CD/DVDs can be delivered as a show-piece. So that consumer can also put that as a piece of art work!

    CD_locked

  • Add Values: Embed some values with the packaging so that consumer can use that values to get more things. It can be a lottery or quiz contest, or a free ticket to an event. For those extra values grab some sponsor who will pay for their promotions. It is not a big deal!

    Have Sponsors: Lots of promotional product or companies you’ll find around! Grab some of them to promote themselves with your CD/DVD product. So that you can have some fund to reduce the price.

    If you combine my 3 ideas with your publications definitely you can sell more of your product. So fight against piracy is nothing but selling more. That’ll help to restore the industry and can give piece to the professionals in relevant industry.

  • January 17, 2009 43 comments
    0 FacebookTwitterPinterestEmail

Categories

  • Blogging
  • Daily Life
  • Diary
  • Entertainment
  • flickr
  • Ideas
  • Marketing
  • Movie
  • Music
  • Photography
  • Software
  • Technology
  • Uncategorized
  • আমার ভাবনা
  • উপন্যাস
  • কবিতা
  • গল্প
  • গান
  • ডায়েরি
  • বেড়ানো
  • লেখালিখি

Archives

  • April 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2019
  • October 2019
  • May 2019
  • April 2019
  • November 2018
  • September 2018
  • August 2018
  • July 2018
  • October 2016
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • September 2014
  • June 2014
  • March 2014
  • July 2013
  • May 2013
  • September 2012
  • August 2012
  • May 2012
  • April 2012
  • October 2011
  • September 2011
  • July 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • May 2009
  • March 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • October 2007
  • September 2007
  • May 2007
  • February 2007
  • January 2007
  • October 2006
  • September 2006
  • September 2004
  • June 1980
  • Facebook
  • Twitter
  • Linkedin
  • Flickr
  • Email
  • Xing
  • Whatsapp
  • Reddit
  • Viber
  • Skype

@1980 - All Right Reserved.


Back To Top
Nirjhar
  • Home
  • লেখালিখি
    • কবিতা
    • গল্প
    • উপন্যাস
    • বেড়ানো
    • আমার ভাবনা
  • Photography
  • Blogging
  • Diary
  • Technology
    • Software
  • Entertainment
    • Music
    • Movie
  • About Me
  • Roopkotha